What we do
Public consultation on the EIB Group's Environmental and Social Sustainability Framework - informational webinars
Public consultation on the EIB Group's Environmental and Social Sustainability Framework
The EIF in 2020
Coronavirus: The EIB Group’s initiatives to address its economic consequences
Pan-European Guarantee Fund – EGF
Sustainable Development Umbrella Fund
SDUF Health Compartment
Equity products
AI Co-Investment Facility
Climate & Infrastructure Funds
Technology Transfer
European Angels Fund (EAF) - Co-investments with Business Angels
Venture capital
The Social Impact Accelerator (SIA)
Lower mid-market
Mezzanine Facility for Growth
VentureEU
EFSI Equity instrument
Single EU Equity Financial Instrument
COSME - Equity Facility for Growth
InnovFin Equity
Private equity secondary market transactions
EIF-NPI Equity Platform
ESCALAR Programme
Debt products
New ESIF ERDF Guarantee Fund initiative in Greece
EFSI Private Credit Programme
AGRI Guarantee Facility
AGRI Italy Platform Uncapped Guarantee Instrument
Credit enhancement
Cultural and Creative Sectors Guarantee Facility (CCS GF)
ENSI - Securitisation Initiative
Erasmus+ Master Loan Guarantee Facility
Skills & Education Guarantee Pilot
EREM debt products
Single EU Debt Financial Instrument
InnovFin SME Guarantee Facility
COSME - Loan Guarantee Facility
Documentary Finance Facility – Bulgaria
The SME Initiative
The SME Initiative Bulgaria
The SME Initiative Finland
The SME Initiative Italy
The SME Initiative Malta
The SME Initiative Romania
The SME Initiative Spain
Inclusive finance
EaSI Financial Instruments
EaSI Capacity Building Investments Window
EaSI Guarantee Instrument
EaSI Funded Instrument
European Progress Microfinance Facility
Entrepreneurs supported through Progress Microfinance
European Fund for Strategic Investments (EFSI)
How does EIF contribute to EFSI
How to apply for EFSI financing
Regional Development - Country and sector-specific initiatives
Prêt Participatif Grand Est
Dutch Future Fund (DFF)
Dutch Alternative Credit Instrument (DACI)
PORTUGAL BLUE: a new initiative for blue economy investments
JEREMIE Greece Reflows – Business Angels’ Co-Investment Equity Instrument
German Corona Matching Facility (CMF)
Portugal Growth programme
Croatian Growth Investment Programme (CROGIP)
Central and Eastern European Technology Transfer (CEETT)
AGRI Italy Platform Uncapped Guarantee Instrument
ALTER’NA – ESIF EARFD Nouvelle-Aquitaine
Baltic Innovation Fund 1 (BIF 1)
Baltic Innovation Fund 2 (BIF 2)
Central Europe Fund of Funds (CEFoF)
Croatian Venture Capital Initiative (CVCi FoF)
Competitiveness Fund-of-Funds for SMEs in Romania
The Cyprus Entrepreneurship Fund (CYPEF)
Deep and Comprehensive Free Trade Area Initiative East Guarantee Facility (DCFTA)
Dutch Growth Co-Investment Programme
Dutch Venture Initiative (DVI-II)
ESIF Fund-of-Funds Greece
EAFRD FoF Portugal
EAFRD FoF Romania
The ERP-EIF Facility
ERP-EIF Co-Investment Growth Facility
The LfA-EIF Facilities
The German Future Fund (GFF) - EIF Growth Facility
INAF – French National Agricultural Initiative
ESIF Energy Efficiency and Renewable Energy Malta
Regional Fund-of-Funds Romania
ESIF Fund-of-Funds Czech Republic
The Silesia EIF Fund of Funds
La Financière Région Réunion
The EIB Group Risk Enhancement Mandate (EREM)
EstFund
FOSTER TPE-PME Occitanie
Greater Anatolia Guarantee Facility (GAGF)
G43 - Anatolian Venture Capital Fund Project
InvestBG Equity Instrument
JEREMIE
JEREMIE Romania Reflows – Equity Instrument
Luxembourg Future Fund (LFF)
Mezzanine 'Fund of Fund' for Germany (MDD)
Polish Growth Fund of Funds (PGFF)
Portugal Venture Capital Initiative (PVCi)
Scottish-European Growth Co-Investment Programme
Slovene Equity Growth Investment Programme (SEGIP)
Swedish Venture Initiative (SVI)
Turkish Growth and Innovation Fund (TGIF)
Western Balkans Enterprise Development & Innovation Facility (WB EDIF)
EAFRD FoF Greece

Conirom: passion for shoes

image

“I started selling shoes when I finished school. One day, in 1993, there were not enough shoes for me to sell, so I decided to produce them myself”, says Camelia, who has dedicated her whole life to her shoe factory, Conirom, in Podari, just outside Craiova.

 

She loves the handcraft manufacturing aspect of shoemaking - “I love getting all the raw materials, not knowing initially how they are going to play out, and then realising that I have made a beautiful shoe out of them. It requires a lot of imagination to put together two different elements and create something pretty”, she says.

However, times have changed since then and Camelia has had to diversify production lately: “Today it’s not as easy as it was when I started. There is no specialized schooling for shoe making anymore, so there are fewer individuals that I can hire. So now I also make cardboard packaging and paper cups, but it always makes me very happy when ladies come and tell me that they are still using my shoes ten years later”, she says. Amongst her best clients are Prada for shoes and different shoe-parts, and Auchan Romania, for cardboard packaging.

Cardboard packaging and cups are produced using automated equipment, which releases Camelia from having to find qualified workers in the midst of the current brain drain. “Apart from the lack of training, there are lot of people leaving the country and it becomes harder and harder to find workers with either specific or generic skills.” Camelia produces cardboard packaging and cups with the same machinery with which she makes shoes. “I try to reutilise the equipment that I have and produce different things to increase the profitability of my investment,” indicates Camelia. This is a reality that she feels applies to many Romanian shoemakers: “Each of my three biggest competitors uses the technology they have to also make completely different things.”

Times have changed and the business has evolved. But some things remain untouched. “I am still working with the first employee I hired to make shoes. We started together and we want to retire together.” Camelia adds with pride. Now close to retirement, she wants to maintain her multi-faceted business’ strong sales and repay the loan received from Libra Internet Bank, guaranteed by the EU and the EIF, which she used to cover running costs like salaries and supplies of cardboard.

Company: Conirom (Romania)

Type of business: manufacturing, fashion, retail

EIF financing: SME Initiative Romania

Financial intermediary: Libra Internet Bank 

For further information about EIF intermediaries in Romania, please refer to: http://www.eif.org/what_we_do/where/ro/index.htm

 

We use cookies to give the best browser experience on our website. or change cookie settings.

Note: Following the recent withdrawal of the United Kingdom from the European Union, we are updating the relevant EIF.org pages.

 
 

Copyright ©

 European Investment Fund 2021 – The European Investment Fund is not responsible for the content of external internet sites.