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360imprimir: technology and simplicity

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360imprimir is an online Marketplace where businesses can design and print the graphics of their marketing campaign, including more than 150 fully customized marketing products such as business cards, flyers, roll-ups, textiles or gifts, and design services. The company takes pride in its cost-effective self-service software for businesses, which is the result of the team’s strong focus on innovation. As co-founder João Matias says: “In two words, 360imprimir is about technology and simplicity.”

Founded in 2013 with an innovative concept, 360imprimir was the first Portuguese online print-store and has since gone from success to success. Having pioneered and conquered the Portuguese market, the company is now operating in Spain, Brazil, and Mexico.

In 2016, a significant investment in the form of private equity from Pathena, a Portuguese venture capital firm backed by the EIF under the PCVi programme, helped to expand the company’s outreach in Latin America. On the one hand, “This investment was an acceleration trigger that helped us hire 70 new staff members” explains João. “It was a pivotal move to assert our dominance in Brazil, a market where online client acquisition campaigns are vital to establish a solid customer base.” On the other hand, the investment is also expected to strengthen the company’s expansion in their next business ventures.

Pathena’s investment, however, stretches beyond just the financing, having helped to structure the company in a more strategic and efficient way as well as share experience and advice in the recruitment of senior profiles, all of which were a no-brainer for Pathena: “We decided to invest in 360imprimir because of their high scalability potential and because they have been registering impressive and solid growth levels in the past few years” says António Murta, co-founder of Pathena. “But, above all, we believe in 360imprimir’s team. They have ambition, they are focused and our values are aligned.”

The winners of “Scale-up Porto – The Growth Champions” have technological innovation imprinted in their DNA and hope to continue developing new affordable high-quality software to help SMEs in their marketing strategies across the world. Alongside their commitment to R&D and innovation, 360imprimir also enjoy going the extra mile, offering users support through an online chat, email or phone.

Company: 360imprimir (Portugal)

Type of business: ICT

EU financing: PVCi

Financial intermediary: Pathena Investments

For further information abiout EIF intermediaries in Portugal, please refer to:
http://www.eif.org/what_we_do/where/pt

 

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