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ABN AMRO (The Netherlands)


Do you ever arrive in a new city, see a great advert for a local attraction on a billboard and get inspired to go and visit it? Have you ever been thought about going to buy something while waiting for a bus, because you were tempted by an advert at the bus stop? Well, you might have been enticed by an advert displayed on a Trotter billboard. Trotter Holding International is the first company in Holland to start working with industrialized billboards, destined for the mobile outdoor advertising market. Trotter can be used for temporary campaigns or long term marketing projects and can be displayed in many different locations and in different formats. The company owns the billboards and through partners, the billboards are rented out to customers all over the world. With its 23 employees and plans for international expansion, you may start seeing billboards, popping up in a street near you soon!

ABN AMRO is one of the three largest banks in the Netherlands, serving retail, private and commercial banking clients, and is active internationally in private banking and a number of global specialist activities. Along with a comprehensive range of products and services, ABN AMRO offers in-depth financial expertise, extensive knowledge of numerous sectors and an international network supporting our customers’ domestic and international operations.

The working capital loan granted by ABN Amro in the Netherlands with a 50% EIF guarantee under the RSI allowed Trotter to start expanding the business and entering new markets. Without the RSI support Trotter would not have been able to expand due to a lack of liquidity. The RSI guarantee funded by the EU Commission and the EIB perfectly complements the national research promotion schemes in the Netherlands and helps the company to implement additional R&D projects and to achieve faster growth.

  • Company: Trotter, The Netherlands
  • Type of business: LCD outdoor billboards
  • EU-supported loan through ABN AMRO

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