WeTransfer: embracing technology through design

Launched in 2009 by Bas Beerens and Nalden, a well-known blogger in Amsterdam, WeTransfer was born out of the founders’ own need for a solution for sending large files when collaborating on creative projects.

The Dutch start-up is not a typical technology company but one that combines technology and creativity at its best. While the platform’s primary functionality is to offer a simple and intuitive way of sharing and transferring large files, it places equal value on acting as a stage for talent. Hence every time you visit WeTransfer’s homepage you are presented with full-screen wallpaper sourced from a wide community of artists.

WeTransfer is focused on the user experience: the file-sharing online platform is recognised for its clean interface and a service without the usual complications of logins, signup forms, date capture and banner advertising. WeTransfer is completely free when sending files of up to 2GB in size, or users can sign up to WeTransferPlus, a paying service, to make larger transfers or personalise some of the functionalities. Revenues are also collected through the paid promotions that are embedded in the wallpapers with the help of in-house designers.

Having initially achieved significant success through its free service, the company is now on track to reach two billion transfers this year. The funding and advisory services provided by Highland Europe, an investment fund backed by EIF, supported WeTransfer added a layer of professionalism to the business in realising its international growth plans.