Nethone: honing the net

Hubert Rachwalski, CEO, founded Nethone in 2016. He used to study quantitative methods in economics and information systems, but now he’s turned to combating online frauds and helping banks and businesses improve cybersecurity.

Based in Warsaw, Nethone is active in the B2B space, allowing its clients to better serve their customers and prevent online fraud. “We help our clients prevent, detect and more precisely identify threats. We can profile every single user session, understanding how they access websites, extracting more than 5000 attributes from each session, and using machine-learning algorithms to identify anomalies.” The aim is to protect online businesses and provide them with recommendations (acceptrejectreview) to control transactions. In other words, fraudsters and suspicious users are detected and flagged by its machine-learning engine. 

Hubert draws an interesting parallel: “Consider how much was spent by banks on physical security over decades: armed guards, vaults, alarms. The same volumes are now online, but how much are we investing in online security? It’s not comparable to physical security!”. And fraudsters are also getting more and more inventive: “Take for example the case of a ride-hailing app ‘driver’ who used software to manipulate the driver’s app and show that he was on a ride when he was in fact at home. At the same time, he was processing payments with stolen credit cards for the rides that were in fact not happening,” Hubert recalls.

As the digital industry is constantly evolving, Nethone needed additional resources for its R&D and, in 2019, received a private equity investment from Innovation Nest, a venture capital firm supported by the EIF under the EU’s Investment Plan for Europe. “The investment has allowed us to develop and test new ways to improve user knowledge and profiling, helping us to provide our clients with the best service we can. It is particularly important now because, with COVID, as people are increasingly using the net, fraudsters are being more and more creative in their ways to target large and growing companies. With the shift to electronic interaction, the importance of understanding the data and knowing your user is everything,” says Hubert.