Page 13 - EIF_CIP case studies

Not able to fnd an address for a good restaurant or a reliable builder? Then Interinfo may be able to help. The company started in 1996 by producing telephone directories for delivering information on businesses. Due to rapid digital market changes, the company realised that to take a step further they needed to offer their clients faster web-based services.

With the help and support of the EIF-backed venture capital fund BaltCap, they were able to broaden and develop their product offering by adding portal hostings, internet home page advertising opportunities, and effcient information fow using search engine optimisation and mobile applications. Interinfo is now one of the largest professional sales organisations in the Baltics.

“We are the privileged advertising partner of over 20 000 SMEs in Latvia, Lithuania and Estonia as we offer a broad choice of advertising channels” says Stefan Ryme, CEO of Interinfo. “The European Commission fnancial resources gave us the opportunity to develop and provide a more innovative and competitive service to advertisers and end users, keeping pace with the digital innovations”.

Interinfo’s shift to online channels is also a way to reduce its environmental footprint.

Company: Interinfo Latvija SIA, Riga

Type of business: Advertising EU-supported investment through BaltCap

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Linking businesses to customers

Latvia/Lithuania