indoo.rs: new solutions for indoor navigation

The inspiration behind indoo.rs came from a long and stressful airport layover that fellow students Bernd Gruber and Markus Krainz experienced. Running into unexpected difficulties in navigating the building and locating the various amenities, they realized the potential benefits of an innovative, practical solution for indoor navigation.

Based in Vienna, indoo.rs is a company that aims to provide state-of-the-art indoor positioning solutions for enterprises. Indoor mapping and positioning systems allow users to navigate a new building with ease, equipped only with their smartphone and the right application.

indoo.rs strives to offer the best mix in terms of accuracy, cost and implementation time. In addition, this technology allows companies to analyse customer behaviour, measuring motion patterns to optimize store layout, as well as tracking their own assets, making them easier to locate and manage in a complex work environment.

In 2017, indoo.rs received an EU grant to help fund research and development efforts. “The funding was very important, it helped us stay at the forefront of the industry by continuously improving our technology”, explains Silvia Pichler, Senior Marketing Manager.  

At a later stage, the company secured an EU-guaranteed loan through aws, backed by EIF, that helped expand the team and invest in the product portfolio. “We managed to reduce the time needed to implement our system by 90% with SLAM, a technology we developed to make a digital map of buildings, giving us a crucial competitive advantage and enabling us to take on big projects”, Silvia says. “It also allowed us to work on the extension of our product portfolio, expanding our offer to Asset Tracking and Analytics.”

The company originally focused on the Austrian market, quickly expanding to the rest of Europe and beyond. The United States are currently indoo.rs’ second biggest market through key customers like Amtrak and San Francisco International Airport.

Company: indoo.rs (Austria)

Type of business: ICT (navigation/positioning software)

EIF financing: InnovFin SMEG

Financial intermediary: aws

For further information about EIF intermediaries in Austria, please refer to: http://www.eif.org/what_we_do/where/at